What Are Marketing Activities?
Marketing activities are tactics and strategies that a business employs to encourage customers to buy goods or services. Marketing activities can also include initiatives to better understand consumers, such as market research. Companies use different marketing activities—such as email campaigns, paid advertisements, or search engine optimization—to reach returning and potential customers. An effective marketing plan includes various marketing tools and tactics and tracks marketing metrics to gauge efficacy and results. 5 Types of Marketing Activities There are many marketing activities that small business owners or e-commerce companies can use to increase brand awareness and reach their target audience. Consider these marketing tactics and tools as you build a robust online marketing strategy or business marketing plan. 1. Content marketing : This marketing strategy includes coordinated content creation that provides potential customers with relevan...